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There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
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-> prizecontact - 2
-> usfaqsign - 2
-> uplog - 2
-> chancenumber - 2

Your pages having these H1 headigs.
-> MAKING A SPLASH

Your pages having these H2 headigs.
-> Check out how Nancy from the DNR is playing her part.
-> Winning Numbers
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-> Make It a Winnesota Summer
-> SUITE NIGHt GIVEAWAY!
-> $50,000 Powerball Winner in Slayton
-> $100,000 Powerball with Power Play Winner in Moorhead
-> $66,590 Northstar Cash Winner in St. Paul
-> $27,000 Northstar Cash Winner in Detroit Lakes
-> $50,000 Powerball Winner in Woodbury
-> $50,000 Powerball Winner in Andover
-> $50,000 Minneapolis Powerball Winner from January 9th
-> $50,000 Powerball Winner in Rockford

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